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Home Coffee With Larry

Coffee with Larry, Episode 878, April 30, 2026, Why many brands can’t make decisions

The inability to advertise, the inability to make decisions, hurts brands at all levels

Larry Eder by Larry Eder
May 7, 2026
in Coffee With Larry, Cross Country, Interviews, News, Road Racing, Running Shoes, Track & Field
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SAWE, KEJELCHA BREAK TWO-HOUR BARRIER AT TCS LONDON MARATHON

Tigist Assefa moments after setting a women-only world record of 2:15:41 at the 2026 TCS London Marathon (photo by Shaun Brooks for London Marathon Events)

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This is our almost daily podcast, from RunBlogRun (Fortius Media Group, LLC), for April 30, 2026. We speak in the world of athletics. Of course, the opinions are mine. Don’t like it, or love it?

Email me at [email protected].

Our topics today:

1. Why some brands can’t make decisions.

2. NIKE ad in Boston, why they should not have apologized.

3. World records are made to be broken, but they are hard as hell to break.

Sabastian Sawe (KEN) celebrates breaking the Marathon World Record in under two hours with an official time of 01:59:30 after crossing the finish line to win the Elite Men Race during the TCS London Marathon on Sunday, 26th April 2026.
Photo: Bob Martin for London Marathon Events

4. Two-hour marathons, no, we’re not going to see a ton breaking the record!

5. adidas surges over London and goes global with shoes.

6. Diamond League season, Doha DL meeting will be postponed until June, due to the Iran war.

Stadium crowd at the Jetour Doha Meeting, part of the Wanda Diamond League, on Friday 16 May 2025, photo by Diamond League AG

 

See you tomorrow on Coffee with Larry!

Author

  • Larry Eder

    Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys.

    Theme song: Greg Allman, " I'm no Angel."

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Tags: Adam Johnson Ederadidas North Americaadidas RunningBoston MarathonBrooksFeaturedHachi the Wonder DogHugh BrasherJennifer ThomasLondon MarathonLondon marathon eventsMarathonsNikeRunningSpencer NelSumothe Blue Healer
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