Coffee with Larry , Episode 881, May 5, 2026, Why are some brands doing well and others are not?

This is our almost daily podcast, Coffee with Larry, published since June 2022.

We are now on YouTube daily, around 10 AM Central time in the US.

Our topics:

1. adidas, their secret, let managers manage

Sabastian Sawe (KEN) celebrates breaking the Marathon World Record in under two hours with an official time of 01:59:30 after crossing the finish line to win the Elite Men Race during the TCS London Marathon on Sunday, 26th April 2026.
Photo: David Cliff for London Marathon Events

2. NIKE is letting more people go; what else do CEO’s do?

This is the NIKE booth from TRE 2024, better space, better product, photo courtesy of NIKE

3. Brooks top running brand in performance running, https://www.runblogrun.com/2026/05/brooks-running-delivers-strongest-quarter-in-brands-history.html

Brooks Ghost 17, photo by Brooks running

4. Keeping running stores happy

Track spikes at HOKA booth, The Running Event, photo by Larry Eder

5. The 2026 Diamond League Schedule (May 16-Sept 5, 2026)

2026 Diamond League Calendar

Date	Meeting	Location
May 16	Shanghai/Keqiao Diamond League	Shaoxing, China
May 23	Xiamen Diamond League	Xiamen, China
May 31	Meeting International Mohammed VI	Rabat, Morocco
June 4	Golden Gala Pietro Mennea	Rome, Italy
June 7	BAUHAUS-Galan	Stockholm, Sweden
June 10	Oslo Bislett Games	Oslo, Norway
June 19	Doha Meeting	Doha, Qatar
June 28	Meeting de Paris	Paris, France
July 4	Prefontaine Classic	Eugene, USA
July 10	Meeting International d’Athlétisme Herculis EBS	Monaco
July 18	London Athletics Meet	London, UK
August 21	Athletissima	Lausanne, Switzerland
August 23	Silesia Kamila Skolimowska Memorial	Chorzów, Poland
August 27	Weltklasse Zürich	Zürich, Switzerland
September 4–5	Allianz Memorial van Damme (Final)	Brussels, Belgium

6. Please remember, DOHA DL, the historic start, for many years of the Diamond League, has moved from May 8 to June 19, due to the Iran War (don’t be an idiot, it is a war).

7. Sound Running’s LA TrackFest, sponsored by Skechers RUN, USATF Foundation, and Web MD, on May 23, 2026.

8. Under Armour is hosting the Under Armour Track & Field Nationals, May 29-31, 2026, https://www.imgacademy.com/events/uatracknationals

9. HOKA Festival of Miles on June 4, 2026, in St. Louis, MO, https://stlfestivalofmiles.com/

10. Brooks PR Invite is on June 7, 2026, https://brooksprinvitational.runnerspace.com/

11. Adrian Martinez Classic is June 7, 2026, https://www.martinezclassic.com/

12. Nike Outdoor Champs, June 18-21, 2026, https://nikeoutdoornationals.runnerspace.com/

13. New Balance Outdoor champs, June 18-20, 2026, https://nbnationalsout.com/

See you tomorrow on Coffee with Larry

Author

Larry Eder

Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys.

Theme song: Greg Allman, " I'm no Angel."

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