Editor’s note: Face it, USATF is one of the most successful Federations in USOPC. Athletics is one of the world’s top sports. The primal need to run, throw, and jump is a global experience.

Athletics (cross-country, indoor track and field, outdoor track and field) is the second-largest sport in high school sports.

This logo has been launched to build for LA 2028. I like it.

USA Track & Field Refreshes Brand Identity to Build for LA 2028

Updated logo honors USATF’s heritage and reflects its ambition ahead of a home Games

INDIANAPOLIS — USA Track & Field (USATF) today unveiled a refreshed brand identity, building on the organization’s established visual heritage while creating a clearer, more unified and modern expression of the sport it represents. The updated logo retains the iconic wings and star, reinforcing the connection between USA Track & Field’s proud history and its continued commitment to the future of the sport in the United States.

With the LA28 Olympic and Paralympic Games on the horizon, the brand refresh arrives at a defining moment for the sport. As USATF prepares to welcome the world to the United States and pursue a historic performance in Los Angeles, the refreshed identity reflects the ambition, determination, and shared purpose driving American track and field forward.

“Our brand should reflect both where we’ve been and where we’re going,” said Max Siegel, CEO of USATF. “As we build toward LA28, we have an extraordinary opportunity to showcase American track and field here at home and inspire the next generation of athletes and fans. Our values haven’t changed. We’re carrying them forward into the next chapter of our sport.”

Rooted in the idea that the spirit moves forward, the refresh reflects a simple principle: as the sport evolves, what defines it remains the same. The pursuit of excellence, the determination to push beyond limits and the pride of representing the United States continue to unite athletes across every discipline and generation.

The refreshed identity preserves the familiar symbols of the USATF brand while refining how the organization presents itself to athletes, fans, and a new generation of supporters. The wings represent movement, aspiration and the drive to rise beyond limits, while the star symbolizes the United States and the shared identity of the athletes who represent the nation.

As the road to LA28 continues, USATF is investing record funding and resources to strengthen the sport at every level, increase the visibility of track and field and its athletes, and build momentum toward historic performances in Los Angeles.

Beginning today, the refreshed brand will begin appearing across USATF’s platforms and communications.

For more information, visit usatf.org.

About USA Track & Field

Based in Indianapolis, USA Track & Field® (USATF) is the National Governing Body for track and field, long-distance running, and race walking in the United States. USATF encompasses the world’s oldest organized sports, the most-watched events of Olympic broadcasts, the number one high school and junior high school participatory sport, and more than 30 million adult runners in the United States.

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A refreshed look for USA Track & Field 🇺🇸

We’re introducing an updated visual identity that brings greater emphasis to the USA Track & Field name while preserving the iconic wings that have represented our sport for decades. Paired with a modern typeface, the refreshed logo honors our history while strengthening our identity as we look toward LA28 and beyond.

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