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Home Cross Country

Chris Brewer, adidas Running Specialty Manager, on the adidas Energy BOOST, video from the Shoe Addicts, note by Larry Eder

Larry Ederby Larry Eder
February 20, 2013
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The Shoe Addicts caught up with Chris Brewer, the adidas Running Specialty Manager, at the recent launch for the adidas Energy BOOST in New York City on February 13, 2013. 


This is the third in a series of videos on the recent adidas Energy BOOST by the Shoe Addicts.
Chris Brewer, a long-time player in the Run Specialty business, was hired less than two years ago by Mikal Peveto, GM/Director of Running for adidas America, to develop both relationships and products that would be respected in the run specialty culture. 

 As Mikal Peveto said recently,  and Chris Brewer noted in this video, the adidas Energy BOOST is a product that pushes both innovation and technology, which is key to success in the run specialty channel.



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Author

  • Larry Eder

    Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys.

    Theme song: Greg Allman, " I'm no Angel."

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Larry Eder

Larry Eder

Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."

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