Newton Running announces Distribution through Dick's Sporting Goods! release

Newton Running, in all colors! photo courtesy of Newton Running

The level of competition in running footwear can not be underestimated. The $9 billion running footwear business is the prize. We track 47 running brands at this time, and many fill niches that are not considered by the large brands.

Newton Running is a cult brand going mainstream. With the financial support from the former owner of Reebok, Newton Running, under the watchful eyes of Craig Heisner, continues to look for ways that separate their brand from others in the running firmament. 

Newton Running tying in with DSG allows it more distribution opps in one fell swoop than it had with its run specialty focus. The challenge is, how to keep Running specialty happy and DSG happy? 

That is the question all running brands deal with all year long. 

Nice job, Newton. 


DICK'S Sporting Goods Locations in Select Markets to Carry Leading Running Shoe Brand Beginning May 2015


Boulder, Colo. - April 30, 2015 -Newton Running® announced today that it will distribute its leading running shoe models through DICK'S Sporting Goods in select stores and online at starting in May. As part of the partnership, Newton Running will also have a presence at this weekend's DICK'S Sporting Goods Pittsburgh Marathon showcasing the Newton brand to more than 30,000 runners.


Newton has historically maintained exclusive retail and online sales channels, however, the brand sees its partnership with DICK'S Sporting Goods as a way to expand its presence in the running shoe market, grow its customer base and increase brand awareness, all while inviting more runners and fitness enthusiasts to join the Newton tribe.


"We are confident that our presence in DICK'S Sporting Goods stores will create more of an opportunity for runners to FEEL Newton Running, which will lead to broader awareness and increase sales among all of our retailers," said Jerry Lee, CEO and Co-Founder of Newton Running. "We are excited to partner with a great company to offer more shoes to more people."


Five of Newton's shoe models - the Gravity IVMotion IVFateKismet and Aha - will be available at DICK'S Sporting Goods stores in the East, South Central and Midwest United States.


To learn more, visit  Join the conversation on Facebook,Twitter and Instagram at @NewtonRunning using the hashtag #FEELNewton.


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About Newton Running:

Newton Running, based in Boulder, CO, is the leader in performance running shoes for people at all levels of the sport, from first-time 5k runners to seasoned marathoners. Newton Running's patented Action/Reaction™ technology provides dynamic full-foot cushioning and lightweight comfort. As a certified B Corporation, Newton Running is committed to a higher level of accountability, sustainability and philanthropy.  In 2014, Newton Running donated more than 6,000 pairs of shoes, nearly $550,000 in philanthropic efforts and more than 1,600 employee volunteer hours.  Newton Running is the official footwear and run course sponsor for the IRONMAN U.S. Series and presenting sponsor of the Destination Races Wine Country Half Marathon Series. Newton Running shoes are available at hundreds of specialty retailers across the country and around the world or at Newton Running launched in 2007 by Jerry Lee and Danny Abshire. Both co-founders run the company today. Newton Running was named after Sir Isaac Newton and Newton's third law, which is the technology that has made Newton Running shoes renowned.



About DICK'S Sporting Goods, Inc.

Founded in 1948, DICK'S Sporting Goods, Inc. is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of January 31, 2015, the Company operated more than 600 DICK'S Sporting Goods locations, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a blend of dedicated associates, in-store services and unique specialty shop-in-shops. Headquartered in Pittsburgh, PA, DICK'S also owns and operates Golf Galaxy, Field & Stream and True Runner specialty stores. For more information, visit the Press Room

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