by Larry EderMusic is a huge part of most of our lives. I do my best writing will listening to music (from A Love Supreme by John Coltrain to Honky Chateau by Elton John), I love to have music when I paint
(Tower of Power, Ten Years After), and I am enjoying music on my walks (from Epic to Al Green).
Sennheiser is one of the Running Network’s advertisers and I liked what I read on the release, about promoting new music and artist. If you think being a pro athlete looks tough, consider the life of an unsigned artist or band. Pretty much sucks. And, if you are signed, not much better,
because no one know the big answers.
We hope that you see the program as something worthwhile to support!
Sennheiser
Joins Forces with Universal Republic and Pick The Band to Connect Musicians and
Fans While Promoting New Music and Artist Talent
Sennheiser’s
HearIAm Campaign Offers Music Lovers Tools to Express Their Passion and
a
Chance to Participate in Coveted American Music Festivals, Among Other Prizes
OLD
LYME, Conn. – June 12, 2010 – Headphone and Microphone specialist Sennheiser announced the launch of its HearIAm
campaign for the Americas, designed for sound loving musicians and fans seeking
to discover and share new music. As part of the campaign, the company has
partnered with Pick The Band–the
world’s first “fan-run record label.” The initiative will also be
supported by Universal Republic Records. For fans, the HearIAm. campaign provides access to a
treasure trove of the finest as yet undiscovered music available. For
musicians, the campaign presents a
potential opportunity to reach thousands of fans who crave new music that is
both passionate and authentic.
The
campaign website HearIAm.com, which
interfaces with PickTheBand.com, invites fans to preview and share thousands of
their favorite music tracks with others using customized social media tools and
applications developed by Sennheiser and Pick The Band. Moreover, fans are able
to cast votes for their favorite artists, making both artists and fans eligible
to win a myriad of exceptional prizes including all expenses paid trips to well
known American music festivals. For artists, the trips include prominent performance
slots at these festivals, along with Sennheiser equipment. The contest will
transpire over many months before it concludes next spring, and there will be
many opportunities for both musicians and fans to enter.
“Sennheiser
recognizes the significant shift the music industry has experienced over the
last several years,” said Stefanie Reichert, vice president of strategic
marketing at Sennheiser USA. “As trends like digital downloads and social
media take hold, artists need to promote their music using grassroots
techniques to reach today’s fans more successfully. On the other hand, fans
want to discover and share new music on their own terms. This campaign connects
both parties; it makes it easy for fans to discover an untapped pool of new
talent, while providing an innovative platform for musicians to reach potential
fans.”
Roie
Avin, founder and president of Pick The Band, added: “Sennheiser has a
very impressive legacy of providing musicians and consumers with high quality
product solutions, while Pick The Band has a tremendous track record of
bringing musicians and fans together using a proven web platform. Both
companies share the same understanding of the market and were able to develop a
terrific concept using customized music sharing applications. We believe that
our combined efforts, along with Universal Republic’s generous prize contributions,
will result in exciting opportunities for both artists and fans.”
Benefits
of Participation
All
musicians who register for the contest on HearIAm.com
will receive a robust marketing toolkit that includes several electronic
communication pieces–such as Facebook badges–to help them reach out to fans
more effectively. Several finalists will receive customized phone applications
to assist in their outreach activities and become eligible to win a performance
slot at major American music festivals, along with $10,000 in Sennheiser gear.
Partnering festivals include Montreal’s Osheaga 2010, which occurs this July
and New York‘s CMJ Music Marathon in October. Other festivals will be announced
in the near future.
Music
Fans have a chance to win one of several all expense-paid trips to the same
festivals by sharing artists’ music through social media outlets as well as by
participating in the final voting process. Several smaller prizes will be
awarded as well.
By
the time the contest wraps up in spring of 2011, a single grand-prize winner
will be selected to receive a special A&R showcase and a distribution deal,
courtesy of Universal Republic records.
“To
be successful in the current music business landscape, artists need to put
forth a greater effort and initiative than ever before,” commented Avery
Lipman, Co-President and COO of Universal Republic Records. By establishing HearIAm.com and rolling out this highly innovative
campaign, Sennheiser is helping to find and cultivate talented new artists,
which is a mission we share at Universal Republic.”
Winner
Selection
A
random drawing will determine which fans will win the all inclusive music
experience. The number of votes, the amount of shared music as well as a
special judging panel will determine the winning artist or band who will
perform at one of the selected music festivals.
The.
judging panel includes the following participants:
·
Brian
Hardgroove:
Lead guitarist of Public Enemy, producer and host of “The Fusebox” music
radio program.
·
Josh
Jackson:
Editor in Chief of Paste Magazine
·
Roie
Avin:
President and Founder of Pick The Band
·
A
representative of the festival.
To
participate in Sennheiser’s “Hear. I am.” contest, or to learn more,
please visit http://www.heariam.com.
About Pick The Band
Pick The Band (www.picktheband.com) is the
world’s first fan-run record label.
Picktheband.com is intended to bring fans into the music label process
by having them help find the best undiscovered talent and then have them help
market the band. Pick The Band is different than other music services since the
audience helps find talent and also has direct input on which songs should be
recorded, which should be singles, t-shirt designs, tour stops, and more. Pick The Band also invests heavily in
those bands by putting them with major producers and concerts.
About Universal Music
Group
Universal Music Group is
the world’s leading music company with wholly owned record operations or
licensees in 77 countries. Its businesses also include Universal Music Publishing
Group, the industry’s leading global music publishing operation. Universal
Music Group’s record labels include A&M/Octone, Decca, Deutsche Grammophon,
Disa, Emarcy, Fonovisa, Interscope Geffen A&M Records, Island Def Jam Music
Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville,
Mercury Records, Philips, Polydor Records, Universal Motown Republic Group,
Universal Music Latino, Universal Records South, and Verve Music Group as well
as a multitude of record labels owned or distributed by its record company
subsidiaries around the world. The Universal Music Group owns the most extensive
catalog of music in the industry, which includes the last 100 years of the
world’s most popular artists and their recordings. UMG’s catalog is marketed
through two distinct divisions, Universal Music Enterprises (in the U.S.) and
Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes
eLabs, its new media and technologies division; Bravado, its merchandising company;
Twenty-First Artists, its full service management division; and Helter Skelter,
its live music agency. Universal Music Group is a unit of Vivendi, a global
media and communications company.
About Sennheiser
Sennheiser
is a world-leading manufacturer of microphones, headphones and wireless transmission
systems. Established in 1945 in Wedemark, Germany, Sennheiser is now a global
brand represented in 60 countries around the world with U.S. headquarters in
Old Lyme, Connecticut. Sennheiser’s pioneering excellence in technology has
rewarded the company with numerous awards and accolades including an Emmy, a
Grammy, and the Scientific and Engineering Award of the Academy of Motion Picture
Arts and Sciences.
You can find all the latest information on Sennheiser by visiting our website
at http://www.sennheiserusa.com.
