byLarry Eder
Believe I Am Training Journal,
photo courtesy of BelieveIam.com.
photo courtesy of BelieveIam.com.
Lauren Fleshman and RóisÃn
McGettigan developed a fascinating women’s Training Journal called Believe I Am. They make a lot of sense when speaking about a printed training journal and the benefits of keeping track of one’s progress. Nicely designed with some very smart details, we encourage our readers to check out the BelieveIam.com website.
McGettigan developed a fascinating women’s Training Journal called Believe I Am. They make a lot of sense when speaking about a printed training journal and the benefits of keeping track of one’s progress. Nicely designed with some very smart details, we encourage our readers to check out the BelieveIam.com website.
Lauren Fleshman, 2011 WC 5,000m, photo from BelieveIam.com
RóisÃn
McGettigan, steeplechase, 2008 Beijing, photo from BelieveIam.com
Professional runners create the “Believe I Am Training Journal”
American
5k champion Lauren Fleshman and Irish Olympian (and new mom) RóisÃn
McGettigan have spent the last year creating a one of a kind training
journal out of total love for female athletes. It is unique because it
is for BOTH the mind and body. The goal of the creators is to break down
the notion that only “serious athletes” should keep a training diary.
5k champion Lauren Fleshman and Irish Olympian (and new mom) RóisÃn
McGettigan have spent the last year creating a one of a kind training
journal out of total love for female athletes. It is unique because it
is for BOTH the mind and body. The goal of the creators is to break down
the notion that only “serious athletes” should keep a training diary.
“When
I hear a female runner say she doesn’t keep a training diary, it kills
me,” says Fleshman. “In less than a minute a day, you create something
of incredible value. Your journal is a pat on the pack; a kick in the
butt; a collection of memories. Every runner regardless of ability has a
story, and it deserves to be written.”
Journal pages, Believe I am, photo from BelieveIam.com
I hear a female runner say she doesn’t keep a training diary, it kills
me,” says Fleshman. “In less than a minute a day, you create something
of incredible value. Your journal is a pat on the pack; a kick in the
butt; a collection of memories. Every runner regardless of ability has a
story, and it deserves to be written.”
Journal pages, Believe I am, photo from BelieveIam.comLauren
and Roisin used their current and past experience as professional
athletes, their exposure to sports psychology, and their schooling in
psychology and education to craft the Believe I Am Training Journal.
and Roisin used their current and past experience as professional
athletes, their exposure to sports psychology, and their schooling in
psychology and education to craft the Believe I Am Training Journal.
“Every
feature of this journal–from the design and layout, to the content on
each page–has a purpose,” explains Roisin. “Each section is illustrated,
written and crafted with a great deal of heart and sincerity, hoping to
encourage, motivate and inspire women athletes of all levels to keep
track of their training.”
Believe I Am Training Journal, photo by BelieveIam.com
feature of this journal–from the design and layout, to the content on
each page–has a purpose,” explains Roisin. “Each section is illustrated,
written and crafted with a great deal of heart and sincerity, hoping to
encourage, motivate and inspire women athletes of all levels to keep
track of their training.”
Believe I Am Training Journal, photo by BelieveIam.comBoth
Lauren and RóisÃn believe that there is great value when women spend a
moment each day recognizing their efforts. They have seen, first hand, a
training journal’s incredible power to motivate, help set personal
goals, stick to them, and accomplish them. They also believe, even as
professional athletes on the cutting edge of training technology, that
there is great power in hand-written journals, especially for women.
Lauren and RóisÃn believe that there is great value when women spend a
moment each day recognizing their efforts. They have seen, first hand, a
training journal’s incredible power to motivate, help set personal
goals, stick to them, and accomplish them. They also believe, even as
professional athletes on the cutting edge of training technology, that
there is great power in hand-written journals, especially for women.
“The
electronic training log over-emphasizes the physical; this simply
doesn’t reflect the mind/body reality and the art that is at the heart
of running as a sport,”says Fleshman.
electronic training log over-emphasizes the physical; this simply
doesn’t reflect the mind/body reality and the art that is at the heart
of running as a sport,”says Fleshman.
A
unique feature of the Believe I Am training journal is that it’s
REVERSIBLE: one side features a beautiful cover filled with typographic
flowers that have hidden “cues.” When opened from this side, the inside
pages focus on goal setting and recording daily training activity. Each
month features a new typographic flower design that contains a “power
word” that has helped Lauren and RóisÃn stay positive and focused during
their training and racing. Flip the journal over to an alternative
cover design and it contains both lined and blank pages for use as a
more traditional, reflective and introspective journal.
unique feature of the Believe I Am training journal is that it’s
REVERSIBLE: one side features a beautiful cover filled with typographic
flowers that have hidden “cues.” When opened from this side, the inside
pages focus on goal setting and recording daily training activity. Each
month features a new typographic flower design that contains a “power
word” that has helped Lauren and RóisÃn stay positive and focused during
their training and racing. Flip the journal over to an alternative
cover design and it contains both lined and blank pages for use as a
more traditional, reflective and introspective journal.
“The
reversible setup of our journal encourages a simple, balanced approach
to sport, allowing space to focus on the mind as well as the body,” says
Fleshman.
reversible setup of our journal encourages a simple, balanced approach
to sport, allowing space to focus on the mind as well as the body,” says
Fleshman.
Inside
the journal are quotes from 12 influential female runners ranging from
International Olympians and Transplant Games medalists, to the CEO of
New York Road Runners and race director of the NY Marathon, Mary
Wittenberg. The words of these women motivate others by explaining the
value training journals have in their lives.
the journal are quotes from 12 influential female runners ranging from
International Olympians and Transplant Games medalists, to the CEO of
New York Road Runners and race director of the NY Marathon, Mary
Wittenberg. The words of these women motivate others by explaining the
value training journals have in their lives.
All
of the writing, illustrating and publishing has been done by Lauren and
RóisÃn and the journal was printed using renewable energy and the
latest in green printing technology and materials. A percentage of the
proceeds from the journals will benefit a non-profit organization that
supports women’s health.
of the writing, illustrating and publishing has been done by Lauren and
RóisÃn and the journal was printed using renewable energy and the
latest in green printing technology and materials. A percentage of the
proceeds from the journals will benefit a non-profit organization that
supports women’s health.
About Believe I Am
USA
5K Champion Lauren Fleshman and Irish Olympian RóisÃn McGettigan met on
the international Pro Track and Field Circuit in 2003 and shared their
tricks, secrets and struggles over the next eight years whenever their
paths crossed. In the summer of 2010, they shared the secrets of their
most recent breakthroughs in sport, (mastering the art of belief), and
their stories were so parallel they were determined to find a way to
share their best lessons in sport with other women.
5K Champion Lauren Fleshman and Irish Olympian RóisÃn McGettigan met on
the international Pro Track and Field Circuit in 2003 and shared their
tricks, secrets and struggles over the next eight years whenever their
paths crossed. In the summer of 2010, they shared the secrets of their
most recent breakthroughs in sport, (mastering the art of belief), and
their stories were so parallel they were determined to find a way to
share their best lessons in sport with other women.
Believe
I Am is the result of this connection. It is a collection of
transformative designs and apparel that help women master the art of
creating positive beliefs about themselves.
Lauren Fleshman, photo from BelieveIam.com
I Am is the result of this connection. It is a collection of
transformative designs and apparel that help women master the art of
creating positive beliefs about themselves.
Lauren Fleshman, photo from BelieveIam.comAs
Lauren explains, “Pursuing excellence in anything is really about
perfecting the art of BELIEF. Many people (maybe you) think that belief
is something you are born with. That is not true. Belief is not a given.
Belief is practiced. Belief is earned.”
Lauren explains, “Pursuing excellence in anything is really about
perfecting the art of BELIEF. Many people (maybe you) think that belief
is something you are born with. That is not true. Belief is not a given.
Belief is practiced. Belief is earned.”
RóisÃn
McGettigan, photo from BelieveIam.com
McGettigan, photo from BelieveIam.com
Roisin
adds, “Your mind is like a garden with limited space, full of beliefs
about yourself in the shape of both flowers and weeds. They are
competing for water and light and space. That garden is the mind that
you go out into the world with, set your goals with, and use to either
give up or persevere. What you may not realize is that YOU are the
Gardener!”
adds, “Your mind is like a garden with limited space, full of beliefs
about yourself in the shape of both flowers and weeds. They are
competing for water and light and space. That garden is the mind that
you go out into the world with, set your goals with, and use to either
give up or persevere. What you may not realize is that YOU are the
Gardener!”
Lauren
and Roisin, nicknamed “Lo and Ro”, will continue developing tools for
women on BelieveIAm.com as well as a culture of sharing information and
inspiration within the female athlete community.
and Roisin, nicknamed “Lo and Ro”, will continue developing tools for
women on BelieveIAm.com as well as a culture of sharing information and
inspiration within the female athlete community.
Contact:
Believe I AM
Lauren Fleshman / 650-248-4466 / lo@believeiam.com
RóisÃn McGettigan / 401-243-4508 / ro@believeiam.com
