Footwear technology comes from running and track & field. Pure & Simple, dear and gentle readers. Run, Jump, Throw. You can break down each and every sport to the world’s oldest, and in our opinion, greatest sport: athletics.
Running footwear is the litmus test for new footwear technology. That, dear readers, is a fact. That fact was driven home today as Mark Parker, President & CEO of Nike, Inc., introduced the Nike Summer of Innovation, to New York and International Media. Parker was very proud of some of the new tech, such as the Nike FlyKnit racing flat, and soon to be training flat as well. Lighter is better, in Nike parlance, and with racing shoes at 5.6 ounces and trainers at 7.7 ounces, the product should be well received. Also fascinating to us, is the touted new body suit Nike Pro Turbospeed, which will be equipment this summer for many of the top track & field federations at the 2012 London Summer Olympics.
that little marathon in Houston held this past January. Innovate.
Carmelita Jeter, our top women sprinter (gold at 100m, silver at 200, meters, gold in 4 x 100m, all in Daegu), shows off the new TurboSpeed suit! Speedsuit technology came from bike racing (we did pieces on it in an old title, Cycling Science). The improvements here are the aerodynamics, and the actual use of recycled products in the actual garment. Innovate.
Some great links on the release, explaining knit technology, and some other innovations from Nike. Check them out!
(Runblogrun will publish the reviews of this product by the Running Network footwear and apparel review editor Cregg Weinmann once the product has been reviewed).
New York (February 21, 2012) –
NIKE, Inc. (NYSE:NKE) announced today a series of cutting-edge,
lightweight performance innovations designed for the track, the
basketball court and beyond for this summer. Multiple products were
unveiled, ranging from Nike Flyknit footwear, to the Nike Hyper Elite
basketball uniform to the next evolution of NIKE Lunarlon footwear.
NIKE, Inc. President & CEO Mark Parker was joined by one of the
most iconic track and field athletes in history, Carl Lewis, and other
great athletes including Deron Williams (New Jersey Nets and 2008 USAB
team), Tamika Catchings (Indiana Fever and USAB team member in 2004 and
2008), Carmelita Jeter (current 100m World Champion and the fastest
woman on earth today), Walter Dix (World Championship silver medalist),
Anastasiya Kapachinskaya (Russian sprinter and 400m Bronze Medalist,
2011 World Championships), Sergey Shubenkov (Russian European U23
champion hurdler) and Abdi Abdirahman (US Men’s Marathoner and
seven-time US Champion) to unveil Nike’s newest innovations at a global
event in New York City.
“Today we’ve unveiled technology we believe has the potential to
change sports performance. Nike has always been committed to bringing
the best innovations to athletes at every level and we’ve done that
today in a powerful way,” said Parker. “The Nike Flyknit upper redefines
the idea of running footwear: Lightweight and virtually seamless, it
acts like a second skin for the foot and is precision engineered in one
piece and one layer to minimize waste, dramatically changing how
footwear is designed and manufactured.”
Nike’s products include:
Nike Flyknit revolutionizes running by rethinking shoe construction
Nike Flyknit upper is also engineered for precision fit, creating a
The Nike Pro TurboSpeed suit is the lightest, fastest track uniform
The technology will also be used by athletes from the USA, Russia,
NIKE debuted the ultra-light Nike Zoom Superfly R4 and Nike Zoom
Unveiled in USA Basketball colors, the Nike Hyper Elite shorts weigh
Part of a pack of four shoes (including running, men’s training and women’s training), this shoe is part of the Nike Lunarlon Collection.
Re-engineered NIKE Lunarlon foam is 30% lighter than Phylon (the
The Lunarlon Collection and Nike Basketball products will be
About NIKE, Inc.
based near Beaverton, Oregon, is the world’s leading designer, marketer
and distributor of authentic athletic footwear, apparel, equipment and
accessories for a wide variety of sports and fitness activities. Wholly
owned NIKE subsidiaries include Converse Inc., which designs, markets
and distributes athletic footwear, apparel and accessories; Cole Haan,
which designs, markets and distributes luxury shoes, handbags,
accessories and coats; Umbro Ltd., a leading United Kingdom-based global
football (soccer) brand; and Hurley International LLC, which designs,
markets and distributes action sports and youth lifestyle footwear,
apparel and accessories. For more information, visit www.nikeinc.com and follow @Nike.