Saucony Unveils Next Generation Trail Collection with Gore-Tex Brand Technologies, release, note by Larry Eder

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Saucony has announced two new shoes for winter running, featuring Gore-Tex products. Good news for winter running and also good news for Gore-Tex, who is getting more aggressive promoting and partnering with major footwear companies, encouraging runners to use Gore-Tex products all year long....

Adventerra GTX.jpg
Saucony Adventerra GTX

SAUCONY® UNVEILS NEXT GENERATION TRAIL COLLECTION WITH GORE-TEX® BRAND TECHNOLOGIES

 

Building on award-winning trail heritage, Saucony, the global performance running brand joins forces with world leader in extreme weather protection to outrun rain, sleet and snow.


Xodus 3.0 GTX.jpg

                                                   Saucony Xodus 3.0 GTX

LEXINGTON, MA (February 2, 2012) - Old Man Winter, keep on knockin'! Neither rain, nor sleet, nor snow can penetrate Saucony's new RunAnywhere (RAW) Trail Collection engineered with GORE-TEX® high performance fabric by W.L. Gore & Associates, Inc., the well-respected inventor of high-performance materials. Aimed at performance-oriented trail runners and hikers who constantly seek improved protection to venture

out in extreme weather conditions, Saucony introduces waterproof, windproof and breathable GORE-TEX into two of the brand's new Fall 2012 off-road footwear styles: the Xodus 3.0 GTX® trail runner and the Adventerra GTX lightweight hiking boot.

 

For running footwear and apparel brand Saucony, keeping runners weatherproofed comes with the territory: The brand's hometown of Boston, Massachusetts, was ranked #2 on Forbes' list of "America's Worst Winter Weather Cities."

 

"Running is the ultimate outdoor sport and we get to design and test our products in some of the harshest New England weather conditions possible," said Patrick O'Malley, senior vice president of global product for Saucony. "Our goal in partnering with GORE-TEX is to create an innovative solution for trail runners and hikers alike, enhancing their experience no matter how wet and soggy the conditions might be. We're also exploring opportunities to engineer additional Gore technology into our future trail and road offerings. We look forward to a long-lasting relationship with the brand; they share our relentless commitment to delivering athletic performance while pushing the boundaries of innovation," added O'Malley.

"Saucony proved very early in our relationship to be a great partner," said Matt Schreiner, global footwear product specialist at Gore. "Their commitment to product performance and their deep understanding of their consumer gives us tremendous confidence that the GORE-TEX brand styles they will be introducing are going to be very successful in the marketplace."

The waterproof, windproof and breathable protection in both the Xodus 3.0 GTX and Adventerra GTX is achieved by laminating a GORE-TEX membrane to the shoe's high-performance textile upper, then sealing it with an innovative solution for durable waterproof protection. The membrane's microporous structure keeps external moisture out, while still allowing moisture from perspiration to escape, delivering optimal comfort when battling the elements.

 

Both the trail runner and hiking boot are engineered with a 4mm heel-to-toe offset, allowing the foot to move naturally and uninhibited while increasing the runner's proprioception and balance over uneven terrain. An exclusive, super aggressive Vibram® outsole on both shoes provides confidence-induced traction on slippery, wet terrain.

 

The Xodus 3.0 GTX and the Adventerra GTX® will both be available on August 1, 2012 in both men's and women's sizes at run specialty retailers nationwide.  The suggested retail price of the Xodus 3.0 GTX is $130.00 and the Adventerra GTX is $170.00.

 

About Saucony, Inc.: Saucony, Inc., a subsidiary of Collective Brands, Inc. is a leading global running lifestyle brand that fuses performance, innovation and style to create compelling footwear and apparel with its widely recognized brands Saucony and Saucony Originals.  Founded in 1898, Saucony continues to inspire runners everywhere with its award winning innovations, including Flexion Plate™, ProGrid™, Arch-Lock®, and ViZiPRO® apparel. For more information, go to www.saucony.com.

 

About W. L. Gore & Associates, Inc.
With more than $2.5 billion in annual sales and approximately 9,000 employees in 30 countries worldwide, W. L. Gore & Associates, Inc., provides diverse, high-performance solutions in consumer, industrial, electronic, medical, and surgical markets. As well-known for its unique corporate culture as for its products, Gore's 50-year success story rests equally on product and organizational innovation. Perhaps best known as the inventors of expanded PTFE (ePTFE) and the makers of GORE-TEX® fabric, Gore is a leading manufacturer of thousands of advanced technology products that comprise a breadth of capabilities.

                       

About Collective Brands, Inc.: Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing.  Collective Brands, Inc. includes Payless ShoeSource®, focused on democratizing fashion and design in footwear and accessories through its nearly 4,500-store retail chain, with its brands Airwalk®, Dexter®, Champion®, Zoe & Zac®, the first-ever affordable green footwear brand, and designer collections Lela Rose for Payless™, Unforgettable Moments® by Lela Rose, Christian Siriano for Payless™, Isabel Toledo for Payless ™ and Silvia Tcherassi for Payless ™, among others; Collective Brands Performance + Lifestyle Group, focused on lifestyle and performance branded footwear and high-quality children's footwear sold primarily through wholesaling, with its brands  including Stride Rite®, Keds®, Sperry Top-Sider®, Robeez®, and Saucony®, among others; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk®, Vision Street Wear®, Sims®, Lamar® and LTD®.  Information about, and links for shopping on, each of the Collective Brand's units can be found at www.collectivebrands.com

 

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GORE-TEX® and GTX® are registered trademarks of W. L. Gore & Associates, Inc.

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