byLarry EderNice to see Allstate Insurance taking on the Allstate Insurance 13.1 Marathon series. Running makes sense for major companies in Health and Insurance business, as it reaches a wide group of the US populace and people who see health and fitness as key to their lifestyle….
Photo courtesy of PhotoRun.net
Updated March 5, 2012
Allstate® Life Insurance Company to Become Title Sponsor
of 13.1 Marathon® Series
NORTHBROOK, Ill. – March 1, 2012 – Allstate Insurance Company (NYSE: ALL)
and US Road Sports & Entertainment Group today announced a
multi-year deal for Allstate Life Insurance Company to become the title
sponsor of the 13.1 Marathon® Series, the nation’s fastest-growing half marathon series. The Series will now be called the Allstate Life InsuranceSM 13.1 Marathon® Series.
Through
the collaboration, Allstate Insurance Company receives sponsorship
exclusivity in the Life, Auto, Home and Financial Services categories. In
addition to the Series entitlement, Allstate Life Insurance Company
receives naming rights to each of the eight races, logo placement on all
marketing materials, (including finishers’ medals) and on-site
activation opportunities to provide entertainment and engage with
runners and spectators at all races.
“The partnership with the 13.1 Marathon®
Series presents a unique opportunity for Allstate Life Insurance to
reach the tens of thousands of passionate runners and their families in a
positive and healthy environment,” said Don Civgin, president, Allstate
Financial. “Running, whether casually or competitively, takes commitment. Allstate,
through its life insurance products, is committed to giving people
peace of mind and helping to protect their goals in life. We’re excited to team up with US Road Sports to make the Allstate Life InsuranceSM 13.1 Marathon® Series the best race experience possible for participants and spectators.”
“I cannot think of a better partner for the 13.1 Marathon® Series than Allstate®
Life Insurance Company. We are privileged to exist in an industry that
enjoys an unparalleled level of dedication, a quality that pervades
Allstate Life Insurance Company’s culture and products,” said Greg
Laird, CEO, Managing Partner, and Founder of US Road Sports &
Entertainment Group. “It is widely recognized that the 13.1 Marathon®
Series is the nation’s preeminent half marathon series, however, in my
mind, this collaboration with Allstate Life Insurance Company removes
all doubt that participation in one or all of the 13.1 events is a ‘must
do’ for all runners. We cannot wait to work with Allstate® Life Insurance Company to bring runners an even better race experience.”
Allstate® will activate its sponsorship in a variety of ways to enhance the race experience for runners, their families and spectators. Beginning with the Allstate Life InsuranceSM Miami Beach 13.1 Marathon® on
March 4 and throughout the series, the Finish Line Festival will host
an interactive Allstate footprint, featuring entertainers, games and
interactive experiences. A cool-down station will provide
race finishers with bottled water and cool towels, while massage
therapists will be available to help alleviate post-race aches and
pains. Interactive photo stations will give race
participants the chance to commemorate their race experience and share
images from the day across their social networks.
The Allstate®
Life Insurance Sweepstakes will launch in connection with the Miami
Beach race and offer consumers the chance to enter to win an ultimate
$4,500 running gear shopping spree at Dick’s Sporting Goods. All year long, race participants can enter the sweepstakes when they register for one of the seven remaining Allstate Life InsuranceSM 13.1 Marathon® Series races, while runners and spectators will be able to enter online or onsite at each of the events.
Fully launched in 2010, the 13.1 Marathon® Series is a group of
races that gives runners and walkers a chance to participate in a
stand-alone 13.1 mile race in some of the most popular and scenic
running communities nationwide. In 2011 alone, the Series had more than 35,000 participants. This
year, race markets include Los Angeles, Miami Beach, New York, Chicago,
Boston, Atlanta, Dallas and Fort Lauderdale with events spanning from
January to November.
For more information about Allstate® Life Insurance products, please visit www.myallstatefinancial.com. For more information about 13.1 Marathon®, please visit www.131marathon.com.
(NYSE: ALL) is the nation’s largest publicly held personal lines
insurer. Widely known through the “You’re In Good Hands With Allstate®” slogan, Allstate®
is reinventing protection and retirement to help nearly 16 million
households insure what they have today and better prepare for tomorrow.
Consumers access Allstate® insurance products (auto, home, life and retirement) and services through Allstate agencies, independent agencies, and Allstate® exclusive financial representatives in the U.S. and Canada, as well as via www.allstate.com and 1-800 Allstate®. As part of Allstate’s commitment to strengthen local communities, The Allstate Foundation, Allstate®
employees, agency owners and the corporation provided $28 million in
2011 to thousands of nonprofit organizations and important causes across
the United States.
US
Road Sports & Entertainment Group is a health and wellness company
dedicated to the production of world class endurance events. The mission
of US Road Sports is to offer an unparalleled participant sports
experience that showcases host communities and endures as a deeply
valued local asset through events that are a part of the city’s culture,
identity and brand. For each participant, US Road Sports strives to
offer events that allow participants of all skill levels the opportunity
to improve their physical and mental health and accomplish
life-altering goals while having
fun. US Road Sports provides sponsors and municipalities highly
effective exposure to help maximize their presence and message in the
community. # # #
