Simon Bartold, a consultant for ASICS, spoke to many about the evolution of the footwear running business and how to recognize true scientific research. An affable fellow, Mr. Bartold is wonderfully possessed, (as SI Writer Kenny Moore once said of Ron Hill) by the scientific method.
His talk at the Running Event was not without its dissenters, but, Simon Bartold recognizes that additions to scientific knowledge of running footwear and theevolution of running footwear will continue to grow. He also welcomes the exchange of ideas.
The Shoe Addicts visited with Simon Bartold in the warm expanse of the ASICS booth in Austin on December 5, and recorded several deep thoughts regarding the changing footwear landscape.