ChelseaReillyruns: Find Your Strong: How to announce you have a new sponsor, note by Larry Eder

Chelsea Reilly is managed by Flynn Sports Management. On January 21, 2014, she announced that she had a sponsor, Saucony.

Take a look at the blog below. Chelsea Reilly gave her sponsor major kudos to her sponsor and her management team should be quite pleased.

Chelsea’s blog is a perfect example of the kind of social media that athletes should consider doing to promote sponsors and the sport.

The photos, the comments, all were picked up on social media and twitter last night, giving the new sponsor some positive branding.

Nice job, Chelsea Reilly!

Find Your Strong (from ChelseaReillyruns.blog)

January 21, 2014

I am thrilled to announce that I have officially signed with Saucony! After being a professional for the past year and a half without a shoe sponsor, I can confidently say that it was worth the wait! I am incredibly proud to represent a brand that I believe in.

Saucony has agreed to support me through this Olympic cycle and I couldn’t be more proud. I believe that we are going to have a top-notch partnership. Everyone that I’ve met at Saucony has been welcoming and supportive of my dream: to become a world-class athlete. I believe in doing things the RIGHT way and Saucony is right there with me.

Eilidh Doyle-Passing the Baton, A Documentary Film Edited and Filmed by Urbane Media for Scottish Athletics

Magnifiscent Monaco! Bol 51.95 WL, Wanyonyi 1:41.44 WL, Lyles defeated Tebogo

Meeting International d’Athlétisme Herculis EBS Stade Louis II, Monaco (MON), 11 July 2025

Thank you to everyone who has supported me thus far. I have the most wonderful coaches, family, and friends. And my agents Ray Flynn and Brad Yewer have worked tirelessly to help support this pursuit –Flynn Sports Management has stuck by my side in order to secure the perfect endorsement deal. I’m so fired up to add Saucony to my team! Find Your Strong!

Officially signing with Saucony!

The BEST shoes around! These babies are going to take me through many miles!

Find Your Strong!

Author

Larry Eder
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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