Six Observations on Michael Johnson’s Announcement on Funding for a Professional Track & Field League
Six Observations on Michael Johnson’s Announcement on Funding for a Professional Track & Field League On April 23, 2024, Michael ...
Tag: Sports Marketing
Nike sends mixed messages on supporting global track & field, or, are they? Six deep thoughts on appreciating Nike Sports Marketing
Updated February 26, 2023 First, it was Ronnie Baker and his move to adidas. Then, Elaine Thompson and her move ...
World Athletics has not done enough to milk the brand of Usain Bolt
Deji Ogeyingbo shook up some of our readers a few weeks ago with his column on Sha'Carri Richardson. This column ...
Boston Athletic Association and SPORTFIVE Partner in Pursuit of Boston Marathon’s Next Primary Sponsor
The primary sponsor for the BAA Boston Marathon, since 1985, has been John Hancock Financial Services; John Hancock, under the ...
Why athletics is in danger of going down the “road to irrelevance”, from Athletics Weekly
This is a fascinating article from our friends at Athletics Weekly. British Athletics has suffered from mismanagement of one of ...
Is this America’s best track meet? by Peter Abraham, note by Larry Eder
Reposted May 16, 2017 This piece is from May 2013, and it is very appropriate today as we look on ...
Interview with Oiselle Founder and CEO, Sally Bergesen, by Cait Chock
Sally Bergesen photo, courtesy of Oiselle Blog: Bird is the WordRunBlogRun asked Cait Chock to interview Sally Bergesen, the founder ...
The flight of Kate, by Cait Chock
Kate Grace is one of the examples of how niche brands outside of footwear are sponsoring track athletes. Cait Chock ...
HOKA ONE ONE becomes presenting sponsor of 2014 Adrian Martinez Memorial Classic
HOKA ONE ONE has announced that is sponsoring the Adrian Martinez Memorial Classic. HOKA ONE ONE® Becomes Presenting Sponsor of ...
WSJ outs USATF and the upcoming battle with TFAA, what we should learn from this crisis, by Larry Eder
Jordan Hasay, Gabe Grunewald, Carlsbad 5000m, photo by PhotoRun.netThe Wall Street Journal's Sara Germano did a thoughtful piece on the ...
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