On Athletics Club Oceania Expands Roster with Five Powerhouse Signings
On Athletics Club Oceania Expands Roster with Five Powerhouse Signings Olympic finalists and national record ...
Tag: Sports Marketing
On signs Elsingi Kipruto to NIL deal
Zurich, Switzerland, May 18, 2026 - Swiss sports brand On today announces the addition of collegiate standout Elsingi Kipruto to its elite roster ...
Coffee with Larry, Episode 877, April 28, 2026, The Running Brand Wars, who won Boston and London?
This is an almost daily podcast, #CoffeewithLarry, focused on the world of running, done today around 6:50 PM Central time ...
Brooks Welcomes Clayton Young, Takes Significant Step Forward in Performance-Driven Roster
Clayton Young is one of my favorite athletes. He is positive and has never turned down an interview with me, ...
Six Observations on Michael Johnson’s Announcement on Funding for a Professional Track & Field League
Six Observations on Michael Johnson’s Announcement on Funding for a Professional Track & Field League On April 23, 2024, Michael ...
Nike sends mixed messages on supporting global track & field, or, are they? Six deep thoughts on appreciating Nike Sports Marketing
Updated February 26, 2023 First, it was Ronnie Baker and his move to adidas. Then, Elaine Thompson and her move ...
World Athletics has not done enough to milk the brand of Usain Bolt
Deji Ogeyingbo shook up some of our readers a few weeks ago with his column on Sha'Carri Richardson. This column ...
Boston Athletic Association and SPORTFIVE Partner in Pursuit of Boston Marathon’s Next Primary Sponsor
The primary sponsor for the BAA Boston Marathon, since 1985, has been John Hancock Financial Services; John Hancock, under the ...
Why athletics is in danger of going down the “road to irrelevance”, from Athletics Weekly
This is a fascinating article from our friends at Athletics Weekly. British Athletics has suffered from mismanagement of one of ...
Is this America’s best track meet? by Peter Abraham, note by Larry Eder
Reposted May 16, 2017 This piece is from May 2013, and it is very appropriate today as we look on ...
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