by Larry Eder
How does one make an athletics event stand out? Obviously, by bringing the best athletes to the event, and hoping that they perform. But, in the Big Apple, to stand out, a track and field event is at a disadvantage. The Global Athletics team has been managing gatherings for the past few years that mix the best athletes with some of the top sponsors. Two years ago, Global hosted an event at the Omega watch boutique, and in 2015, it was an event at NASDAQ.
The view from the NASDAQ office was fantastic and the crowd was enthusiastic. The top adidas athletes, from Mo Greene, now an adidas Ambassador, to Jenn Suhr, the 2012 Olympic champion were all in attendance. The person in the most selfies was, however, Mr. Bolt, who attended as well.
More than most, Mark Wetmore, CEO of Global Athletics & Marketing knows that, in order to keep sponsors happy and find new sponsors, events such as NASDAQ adidas event is a great way to satisfy both current and future sponsors.
The video was done by The Shoe Addicts.
And remember, to watch for information on the 2016 adidas grand prix at newyork.diamondleague.com!
To learn more about Global Athletics & Marketing, please go to: www.globalathletics.com.
