2018 RAK Half Marathon and their wall of numbers

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We loved this idea at the RAK Half Marathon race Instagram site! Again, the use of Instagram, great communications with the local running community, and an excitingly fast course and near perfect conditions. Watch for the streaming video (we will post link) and social media covered by @runblogrun on February 9, 2018.

We loved this idea at the RAK Half Marathon race site! Again, the use of Instagram, great communications with the local running community, and an excitingly fast course and near perfect conditions. Watch for the streaming video (we will post link) and social media covered by @runblogrun on February 9, 2018.

Bedan_Karoki.jpgBedan Karoki, RAK champion, 2017, photo by PhotoRun.net

How do races stand out? How do races attract new runners. The details, and fun approaches, like a wall of numbers makes tremndous sense, but also keeps the event fun and entertaining. Sport is entertainment and running is no different.

In Europe, the Middle East and Asia, running continues to grow well. In the US, the races that continue to grow are the ones that continue to innovate and evolve. Finding new sponsors, who share that vision, finding new venues, and taking a new approach to already existing venues make tremendous sense.

We look forward to seeing the RAK venue and will cover it with photos, video and commentary. Make sure you watch our coverage, which will, for North America, begin around 6 pm February 8 in California, 8 pm in Chicago and 9 pm in New York. Race begins local time at 6:30 AM Friday, February 9, 2018!

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