• Privacy Policy
  • Contact Us
  • Login
  • Register
  • Home
  • Archive
No Result
View All Result
  • Home
  • Archive
No Result
View All Result
No Result
View All Result
Home Uncategorized

NN EXTENDS RUNNING TEAM SPONSORSHIP By David Monti, @d9monti (c) 2022 Race Results Weekly, all rights reserved, used with permission. 

Race Results WeeklybyRace Results Weekly
April 7, 2022
0
0 0
0
SHARES
3
VIEWS
Share on FacebookShare on Twitter

Brinkman_Nienke_and_Nageeye_Abdi_NN_Running_New_Contract_07-Apr-2022_ccexpress.jpeg

PHOTO: NN Running Team members Nienke Brinkman and Abdi Nageeye of the Netherlands show off their kit at a press conference today in Rotterdam; both athletes will run Sunday’s NN Marathon Rotterdam (photo courtesy of NN Running Team)

RelatedPosts

Sydney McLaughlin and her Magnificent Obsession

2022 Oslo Bislett Games: Brits in Oslo

2022 Oslo Bislett DL: The Dream Mile

This piece, on the extension by the sponsorship of NN Running team, was written by David Monti for Race Results Weekly, which we use with permission. It is a big deal that the sponsorship of NN Running team be extended, as it is one of the first teams in athletics that has shared several sponsors on their kit.

The sponsorship of athletics clubs is still quite stilted, although World Athletics and the brands are talking about changes.

NN EXTENDS RUNNING TEAM SPONSORSHIP
By David Monti, @d9monti
(c) 2022 Race Results Weekly, all rights reserved, used with permission.

(07-Apr) — Dutch financial services company NN Group has extended their title sponsorship of the NN Running Team, the company reported today. Along with Nike, NN has sponsored what is the best commercial running team in the world which features Olympic and World Championships medalists like Eliud Kipchoge, Geoffrey Kamworor, Kenenisa Bekele, Joshua Cheptegei, Letesenbet Gidey, and Yalemzerf Yehualaw. Indeed, Kipchoge and Bekele are the two fastest marathoners in history.

NN has supported the team since it was founded by Jos Hermens of Global Sports Communications in Nijmegen in 2017. It remains an unusual partnership, with a financial services firm and Nike teaming up to sponsor the team’s 24 athletes from seven countries. The sponsorship was extended three additional years, NN officials said today.

“We have been extremely impressed by the NN Running Team,” said NN’s head of branding Mariëlle Krouwel at a press conference today in Rotterdam. The team’s prestige and visibility have grown, partly due to the growing worldwide attention for athletics in general and marathons specifically. We are very proud to have been a trusted partner from the start of the NN Running Team.” She added: “We are looking forward to the next three years as we continue our successful partnership and keep pushing together to change the face of the sport.”

Without question, Kipchoge’s star power is at the core of the team’s attractiveness to NN. The 37-year-old Kenyan, who won his second consecutive Olympic Marathon last August in Tokyo, is the world’s most popular distance runner. His quest to break the two-hour barrier for the marathon –which he did in an exhibition in Vienna in October 2019– earned him admirers globally, boosted his Instagram following to 1.7 million, and landed him in the pages of GQ. He has become a pop culture icon and does all of his running in NN kit and Nike shoes.

Although the terms of the sponsorship extension were not disclosed, it is surely in the millions of dollars annually. That’s big money in athletics, especially from a “non-endemic” sponsor from outside of the running industry. Only Japanese corporate teams are providing funding for running teams at this level. Most non-endemic sponsorships in the running industry are reserved for events like the TCS New York City Marathon and Bank of America Chicago Marathon. NN also sponsors the NN Marathon Rotterdam which will be held on Sunday.

Hermens, who finished tenth in the Olympic 10,000m in Montreal in 1976, saw the potential to create a running team with a corporate brand.

“Something that started as a dream has developed over time and now inspires millions of runners and running fans all over the world,” Hermens said today. “The team concept proves to be the perfect set-up for our athletes’ partners and has turned out to be a great platform to tell our stories. NN Group believed in us and our plans from the beginning and we’re delighted to announce the extension of this great partnership with our title sponsor NN Group.”

In addition to Nike, the NN Running Team also enjoys sponsor support from INEOS, a global chemical company, and Abbott, a global medical products company.

Author

  • Justin Lagat

    Since 2013, Justin Lagat has written for RunBlogRun. His weekly column is called A view from Kenya. Justin writes about the world of Kenyan athletics on a weekly basis and during championships, provides us additional insights into the sport.

    View all posts

Previous Post

Kenya names their marathon teams to Oregon 2022

Next Post

Hurdle Trailblazers and High Jump Headliners make up women’s high jump and women’s 100m hurdles fields at The Prefontaine Classic 

Justin Lagat

Justin Lagat

Since 2013, Justin Lagat has written for RunBlogRun. His weekly column is called A view from Kenya. Justin writes about the world of Kenyan athletics on a weekly basis and during championships, provides us additional insights into the sport.

Similar Post

2022 USATF Outdoor Champs: Sandi Morris takes the Women’s Pole Vault in style! by Jasmyne Tomas, SOJC Track Bureau
Events

2022 USATF Outdoor Champs: Sandi Morris takes the Women’s Pole Vault in style! by Jasmyne Tomas, SOJC Track Bureau

June 29, 2022
2022 USATF Outdoor Champs: Cooper Teare wins the Men’s 1,500 meters! by Elias Esquivel, SOJC Track Bureau
Events

2022 USATF Outdoor Champs: Cooper Teare wins the Men’s 1,500 meters! by Elias Esquivel, SOJC Track Bureau

June 29, 2022
2022 USATF Outdoor Champs, Sinclaire Johnson takes the Women’s 1,500m: What a difference a year makes! by Madeline Ryan, SOJC Track Bureau
Events

2022 USATF Outdoor Champs, Sinclaire Johnson takes the Women’s 1,500m: What a difference a year makes! by Madeline Ryan, SOJC Track Bureau

June 29, 2022
2022 USATF Outdoor Champs: Ryan Crouser entertains while winning the Men’s shot put! by Tristen Shaw, SOJC Track Bureau
Events

2022 USATF Outdoor Champs: Ryan Crouser entertains while winning the Men’s shot put! by Tristen Shaw, SOJC Track Bureau

June 29, 2022
2022 USATF Outdoor Champs: Melissa Jefferson takes the Women’s 100m title in windy 10.69!
Events

2022 USATF Outdoor Champs: Melissa Jefferson takes the Women’s 100m title in windy 10.69!

June 29, 2022
2022 USATF Outdoor Champs: Fred Kerley takes the Men’s 100m, by McKenzie Days, SOJC Track Bureau
Events

2022 USATF Outdoor Champs: Fred Kerley takes the Men’s 100m, by McKenzie Days, SOJC Track Bureau

June 29, 2022

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe to RunBlogRun's Global News Feed

Wake up to RunBlogRun’s news in your inbox. Sign up for our newsletter and we’ll keep you informed about the Sport you love.

*we hate spam as much as you do

Recent Stories

Track & Field

Zuzana Hejnova to compete in Doha DL over 400m hurdles, from EME News (source:IAAF)

by Alfonz Juck
April 4, 2022
0

Zuzana Hejnova, photo by PhotoRun.net Hejnova opens in DohaDOHA (QAT): World 200m champion Dafne Schippers will go head-to-head with world...

Zuzana Hejnova runs 38.16 All time best for 300m hurdles, by Alfons Juck, note by Larry Eder

April 4, 2022

Zurich’s Grand Venue: Letzigrund Stadium Inspires Exceptional Performances

April 4, 2022

Zurich Weltklasse, the Olympics in One Night, by Bob Ramsak, Notes by Larry Eder

June 23, 2022

Recent Tweets

RunBlogRun Follow

RunBlogRun comments on the global world of athletics, sports & ethics, and the Olympic movement. RunBlogRun is the voice of the sport.

RunBlogRun
runblogrun RunBlogRun @runblogrun ·
12h

Great deals on tickets, accommodations, and air travel for @WCHOregon22 for July 14-25, 2022. Check here: https://bit.ly/3AcTm2b, #DAIMANI, #VIPtickets, #Worldchampionships,

Reply on Twitter 1542041604076277760 Retweet on Twitter 1542041604076277760 Like on Twitter 1542041604076277760 Twitter 1542041604076277760
runblogrun RunBlogRun @runblogrun ·
12h

What happened to the crowd at Eugene? https://www.runblogrun.com/2022/06/what-happened-to-the-crowd-at-eugene.html , #USATFoutdoors, @kevmofoto, #trackandfield, #trackandfieldlife,

Reply on Twitter 1542040757619642371 Retweet on Twitter 1542040757619642371 Like on Twitter 1542040757619642371 5 Twitter 1542040757619642371
runblogrun RunBlogRun @runblogrun ·
13h

The battle for the 200m is on. Collins, Pradini and Steiner, with Abby Steiner taking the win in WL 21.77 WL/PB. June 26, 2022, #USATFOutdoors, #trackandfield, #trackandfieldlife, photo: @kevmofoto, ...@WCHoregon22,

Reply on Twitter 1542020309930442752 Retweet on Twitter 1542020309930442752 Like on Twitter 1542020309930442752 5 Twitter 1542020309930442752
runblogrun RunBlogRun @runblogrun ·
13h

Collins, Pradini, Steiner, W 200m. Abby Steiner takes the W200m, June 26, 2022, #USATFOutdoors, #trackandfield, #trackandfieldlife, photo: @kevmofoto, @WCHoregon22,

Reply on Twitter 1542019698476425217 Retweet on Twitter 1542019698476425217 Like on Twitter 1542019698476425217 1 Twitter 1542019698476425217
runblogrun RunBlogRun @runblogrun ·
13h

Abby Steiner takes the W200m, in 21.77 WL. She just went pro. Let the bidding begin. June 26, 2022, #USATFOutdoors, #trackandfield, #trackandfieldlife, photo: @kevmofoto, @WCHoregon22,

Reply on Twitter 1542019120018898946 Retweet on Twitter 1542019120018898946 Like on Twitter 1542019120018898946 2 Twitter 1542019120018898946
Load More...
Next Post

Hurdle Trailblazers and High Jump Headliners make up women's high jump and women's 100m hurdles fields at The Prefontaine Classic 

runblogrun

RunBlogRun comments on the global world of athletics, sports & ethics, and the Olympic movement. @runblogrun

Browse by Category

Newsletter

Subscribe to our mailing list to receives daily updates direct to your inbox!

  • About
  • Advertise
  • Privacy & Policy
  • Contact Us

© 2022 Run Blog Run - All Rights Reserved

No Result
View All Result
  • Archive
  • Contact Us
  • Home page
  • My Account

© 2022 Run Blog Run - All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

Select a password for yourself. (minimum length of 8)

Paste here the user biography.

Provide here the twitter screen name. i.e. @RunBlogRun

Provide here the instagram screen name. i.e. @RunBlogRun

Provide here the facebook profile URL. i.e. http://www.facebook.com/RunBlogRun

Provide here the linkedin profile URL. i.e. https://www.linkedin.com/in/larry-eder-5497253

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist