ASICS Maximizes Brand Visibility With “ASICS Spiral” on Sponsored Teams and Athletes

The “a” in the ASICS motif instinctively embodies agility, vitality
and limitless potential for athleticism.

ASICS Maximizes Brand Visibility
With “ASICS Spiral” on Sponsored Teams and Athletes

ASICS Corporation (Headquarters: Kobe, Japan; President: Motoi OYAMA) is
introducing the usage of the “ASICS Spiral” on apparel and accessories worn by its
sponsored teams and athletes. The decision is part of a strategic plan to increase brand
awareness and equity in order to further improve ASICS’s competitiveness in global
markets.

The use of the “ASICS Spiral” will broaden ASICS’s customer base by heightening
brand recognition.

The use of a simple and unique “ASICS Spiral” amidst the fast action of sports will not
only leave a more lasting visual image in the minds of spectators but will also impact
wider audiences across countries and age groups.

By creating quality lifestyle through intelligent sports technology, ASICS will continue to
offer valuable products and services.

photo by Getty Images

The “ASICS Spiral”

The “a” in the ASICS motif instinctively embodies agility, vitality and limitless potential for athleticism.

ASICS’s brand color ASICS True Blue is a deep shade that represents the energy and composure of thletes.

The design was created in 1991 ahead of the 1992 Barcelona Olympics. The motif was intended to express the beauty, strength, and thrill of sports to the world as ASICS developed even higher quality products and entered into new markets.