Tag: Sports Marketing

HOKA ONE ONE has announced that is sponsoring the Adrian Martinez Memorial Classic. HOKA ONE ONEÂ® Becomes Presenting Sponsor of ...

WSJ outs USATF and the upcoming battle with TFAA, what we should learn from this crisis, by Larry Eder

Jordan Hasay, Gabe Grunewald, Carlsbad 5000m, photo by PhotoRun.netThe Wall Street Journal's Sara Germano did a thoughtful piece on the ...

Kara Goucher Agonistes: Why Oiselle? from KaraGoucher.com, comments by Larry Eder

(Editor's note: The journey that Kara Goucher has taken, from good, but injured college runner, to packing up and moving ...

ChelseaReillyruns: Find Your Strong: How to announce you have a new sponsor, note by Larry Eder

Chelsea Reilly is managed by Flynn Sports Management. On January 21, 2014, she announced that she had a sponsor, Saucony. Take ...

Max Siegel at the 2013 USATF Annual Meeting, by Elliott Denman

Max Siegel, photo courtesy of USATFElliott Denman caught up with CEO of USATF Max Siegel on the sport, where branding ...

Nike partners with British Athletics, release from BritishAthletics.org.uk, note by Larry Eder

Mo Farah winning NYC Half Marathon, March 2011, photo by PhotoRun.netIn a move that surprised many, British Athletics announced that they ...

RBR Editorial: After London and Moscow, How do we grow the sport? by Larry Eder

I have been thinking about this piece for the past several weeks. Then, yesterday, one of my closest friends in ...

ASICS Maximizes Brand Visibility With “ASICS Spiral” on Sponsored Teams and Athletes

by RBR Admin

The rebranding of ASICS from Onitsuka has been one of the most successful evolutions in sports marketing history. The logo ...

adidas suspends sponsorship with Tyson Gay, from Reuters,complete text of adidas release, note by Larry Eder