Nike Teases With Lunar Glide PLUS Media Launch, well kinda, by Larry Eder


Nike held a press conference on Sunday, April 19, 2009, to announce the launch of the NIke Lunar Glide Plus, a new training shoe, developed over the past two years, using some of the results they have learnt from the Nike Free and the Nike Lunar Racer. The new training shoe gives technology only offered before for their elite racing shoes to the majority of runners. Most impressive about the shoe, called the Lunar Glide Plus, was the new heel counter, the lightness of the midsole, but also the mileage that test models have handled.

The shoe has versions for men and women, with some special innovations for women, including a strap over the mid foot to allow personalization of fit. The Lunar Glide is being seeded to elite athletes and media at the Boston Marathon. The global launch will be in July and the US launch will be in August.

According to Leslie Lane (Lane is Global VP of Running) the shoe is an example of Nike's continued need to push the envelope for better shoes and better performances.

According to Phil McCartney, Global Director of Running Product, nearly seventy percent of global specialty accounts had already bought the product. Very nice heel counter, nice looking shoe and $100 price tag will get some notice.

More info this week after a chance to try the shoe!

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