• Privacy Policy
  • Contact Us
  • Login
  • Register
  • Home
  • Archive
  • Contact Us
No Result
View All Result
  • Home
  • Archive
  • Contact Us
No Result
View All Result
No Result
View All Result
Home World Marathon Majors

Best Moments of 2017: Nike celebrates Eliud Kipchoge with great commercial (pre Berlin), from RunBlogRun Archives September 2017

Larry Ederby Larry Eder
January 1, 2018
0
0 0
0
SHARES
11
VIEWS
Share on FacebookShare on Twitter

Originally released by Nike September 2017

Reposted by RunBlogRun On January 1, 2018

RelatedPosts

Sifan Hassan to compete at the TCS Sydney Marathon 2025

The 51rst NYC Marathon Rewind, Chapter #7: Rod Dixon speaks about the 40th anniversary of his historic New York Marathon (RunBlogRun Archives)

Will a win -or anything else- matter for Eliud Kipchoge at the 2023 Berlin Marathon?

This is a twofer. Eliud Kipchoge won the breaking2 event. It was an amazing example of what Nike could do, a fine, orchestrated, well timed ad produced event, and it showed Eliud Kipchoge’s talent, drive and capabilities. In September, Eliude Kipchoge won the best race of the year, the Berlin Marathon, from a debuting marathoner. Eliud is the man. Can Eliud break 2 hours in a bona fide race? I am not sure anyone can, but Eliud Kipchoge can and will break the world record for the marathon. He is the finest marathoner in the world.

I have to admit, as I was watching the breaking 2 live stream, I started to finally get it. I was up all night in Doha, Qatar, watching on my iphone and ipad, as espressos coursed down my veins. The coverage was fantastic, and the best stream I had ever seen. I remember saying, “twitter sports is the future of sport.”

Breaking 2 inspired another generation of runners and reminded this older generation of the brashness from which Nike was born. Geoff Hollister would have been proud.

Kipchoge_EluidFV-Berlin17.JPG

Eliud Kipchoge winning Berlin, 2017, photo by PhotoRun.net

I tweeted over 150 comments during the broadcast, trying to give, especially the new runners a chance to appreciate the absolute performance we were witnessing. It was not a race, and that was okay. But, it was, in truth a two hour celebration of the finest marathoner in the world. The attention to detail by Nike was fantastic. My only beef was that, with a few thousand real fans on the field, during his last two or three laps could have pushed Eliud over the edge. I just remember his glorious smile in Chicago when he won there.

Enjoy the video an realize, that you are watching the finest marathoner in a generation. I like to call Eliud Kipchoge the zen master of the marathon.

This commercial was done just prior to Berlin. As an instagram post, it has 786,000 views. Pretty impressive. Truth is, in Berlin, Eliud Kipchoge showed he could do just about anything. His win was thoughtful and his move to the front was not a nervous reaction, but the calculated decision of a fine marathoner, who knows, if you focus, and pick up the pace just a bit you are going to catch the new guy who has had no marathon experience.

“2:02:57; to many people it’s a barrier. To me, it’s slower than my personal best.” This weekend @kipchogeeliud chases the world record in Berlin. #Breakthrough

A post shared by nike (@nike) on Sep 22, 2017 at 8:00am PDT

Author

  • Larry Eder

    Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."

    View all posts
Previous Post

Best Moments of 2017: Emma Coburn, Courtney Frerichs, Hyvin Kiyeng Jepkemoi, talk about the World Champs steeple final, 2017 London World Championships Press Conferences, from RunBlogRun Archives, August 2017

Next Post

Best Moments of 2017: Galen Rupp takes the Chicago Marathon with precision, from RunBlogRun Archives, October 2017

Larry Eder

Larry Eder

Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."

Similar Post

Jeff Benjamin’s Book Review 2025  Book # 1  “Always Speeding – Memoirs Of The World’s Fastest Human”  By Steve Williams
Reviews

Jeff Benjamin’s Book Review 2025 Book # 1 “Always Speeding – Memoirs Of The World’s Fastest Human” By Steve Williams

July 10, 2025
Two World records at NIKE Pre Classic
Diamond League

Two World records at NIKE Pre Classic

July 10, 2025
This Day in Track & Field History, April 28, 2024, Charlie Paddock (1928), Glenn Cunningham (1934), Roger Bannister wins Penn Relays mile (1951), CK Yang (1963) sets WR in Decathlon at Mt.SAC, by Walt Murphy News and Results Service
2024 Diamond League

This Day in Track & Field History, July 9, Rafer Johnson regains Decathlon WR (1960), by Walt Murphy

July 10, 2025
The women’s long jump is on fire!
Diamond League

The women’s long jump is on fire!

July 10, 2025
Dos Santos Reclaims Momentum With a Season-Best Win Over Benjamin in Eugene
Diamond League

Dos Santos Reclaims Momentum With a Season-Best Win Over Benjamin in Eugene

July 10, 2025
2023 USATF NYC Grand Prix: Zarnel Hughes 9.83 WL/NR, Sydney McLaughlin 49.51, Athing Mu goes 1:58.73!
Diamond League

Athing Mu-Nikoleyev’s Flat Return Raises Hard Questions Before U.S. Championships

July 10, 2025

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Subscribe to RunBlogRun's Global News Feed

Wake up to RunBlogRun’s news in your inbox. Sign up for our newsletter and we’ll keep you informed about the Sport you love.

*we hate spam as much as you do

  • Trending
  • Comments
  • Latest
Clyde Hart’s Guide to 400 meter training (from 1996 Super Clinic Notes/World Coaches Notes)

Clyde Hart’s Guide to 400 meter training (from 1996 Super Clinic Notes/World Coaches Notes)

April 5, 2023
2023 Nike Pre Classic: Two Amazing Days of Track & Field!

Noah Lyles, The Clock Doesn’t Lie

March 7, 2024
Grand Slam Track’s Kingston Slam Comes to a Close with 12 Slam Champions

2025 Spring Racing/Training Program, April 11, 2025, week 4, day 5, fourth week of year, Friday is an easy day!

April 12, 2025
USATF / Day Four:  USA’s Assembled Team Is Ready!

Abby Steiner replies via twitter, on the curiosity about her new professional running contract

February 6, 2025
Mondo Duplantis and the Jump that made him the greatest of all time

Mondo Duplantis and the Jump that made him the greatest of all time

8
What happened to the crowd at Eugene?

What happened to the crowd at Eugene?

7
My Five Biggest Takeaways from the Men’s Olympic Trials Marathon, by Oliver Hinson

My Five Biggest Takeaways from the Men’s Olympic Trials Marathon, by Oliver Hinson

7
Asafa Powell, Considering Longevity in Sprinting

The RunBlogrun Interview: Asafa Powell

5
Jeff Benjamin’s Book Review 2025  Book # 1  “Always Speeding – Memoirs Of The World’s Fastest Human”  By Steve Williams

Jeff Benjamin’s Book Review 2025 Book # 1 “Always Speeding – Memoirs Of The World’s Fastest Human” By Steve Williams

July 10, 2025
Two World records at NIKE Pre Classic

Two World records at NIKE Pre Classic

July 10, 2025
This Day in Track & Field History, April 28, 2024, Charlie Paddock (1928), Glenn Cunningham (1934), Roger Bannister wins Penn Relays mile (1951), CK Yang (1963) sets WR in Decathlon at Mt.SAC, by Walt Murphy News and Results Service

This Day in Track & Field History, July 9, Rafer Johnson regains Decathlon WR (1960), by Walt Murphy

July 10, 2025
The women’s long jump is on fire!

The women’s long jump is on fire!

July 10, 2025

Popular Stories

  • Clyde Hart’s Guide to 400 meter training (from 1996 Super Clinic Notes/World Coaches Notes)

    Clyde Hart’s Guide to 400 meter training (from 1996 Super Clinic Notes/World Coaches Notes)

    0 shares
    Share 0 Tweet 0
  • Noah Lyles, The Clock Doesn’t Lie

    0 shares
    Share 0 Tweet 0
  • 2025 Spring Racing/Training Program, April 11, 2025, week 4, day 5, fourth week of year, Friday is an easy day!

    0 shares
    Share 0 Tweet 0
  • Abby Steiner replies via twitter, on the curiosity about her new professional running contract

    0 shares
    Share 0 Tweet 0
  • An epic pole vault competition

    0 shares
    Share 0 Tweet 0
Jeff Benjamin’s Book Review 2025  Book # 1  “Always Speeding – Memoirs Of The World’s Fastest Human”  By Steve Williams
Reviews

Jeff Benjamin’s Book Review 2025 Book # 1 “Always Speeding – Memoirs Of The World’s Fastest Human” By Steve Williams

July 10, 2025
Two World records at NIKE Pre Classic
Diamond League

Two World records at NIKE Pre Classic

July 10, 2025
This Day in Track & Field History, April 28, 2024, Charlie Paddock (1928), Glenn Cunningham (1934), Roger Bannister wins Penn Relays mile (1951), CK Yang (1963) sets WR in Decathlon at Mt.SAC, by Walt Murphy News and Results Service
2024 Diamond League

This Day in Track & Field History, July 9, Rafer Johnson regains Decathlon WR (1960), by Walt Murphy

July 10, 2025
The women’s long jump is on fire!
Diamond League

The women’s long jump is on fire!

July 10, 2025

Recent Tweets

Next Post

Best Moments of 2017: Galen Rupp takes the Chicago Marathon with precision, from RunBlogRun Archives, October 2017

runblogrun

RunBlogRun comments on the global world of athletics, sports & ethics, and the Olympic movement. @runblogrun

Browse by Category

Newsletter

Subscribe to our mailing list to receives daily updates direct to your inbox!

  • Home
  • Archive
  • Contact Us

© 2022 Run Blog Run - All Rights Reserved

No Result
View All Result
  • Archive
  • Contact Us
  • Home page
  • My Account
  • Sample Page

© 2022 Run Blog Run - All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

Select a password for yourself. (minimum length of 8)

Paste here the user biography.

Provide here the twitter screen name. i.e. @RunBlogRun

Provide here the instagram screen name. i.e. @RunBlogRun

Provide here the facebook profile URL. i.e. http://www.facebook.com/RunBlogRun

Provide here the linkedin profile URL. i.e. https://www.linkedin.com/in/larry-eder-5497253

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Archive
  • Contact Us
  • Home page
  • My Account
  • Sample Page

© 2022 Run Blog Run - All Rights Reserved