This is part two of our series with Jennifer Collins of HOKA ONE ONE On Sports Marketing at her company. In part two, I asked Jennifer to speak to the wider audience with this question: What would you ask runners, if you had a bunch of them in front of you, to do to better appreciate HOKA ONE ONE?
Jennifer Collins spoke with me during the week of the 2015 Boston Marathon. HOKA ONE ONE had taken over the Charlesmark Hotel, at the finish line of the Boston marathon on Boylston street, and my official hotel in the fine city of Boston.
We hope you enjoy this video and remember that there is more to come.